To promote the premiere of Jurassic World Rebirth, Universal Pictures launched a campaign of prehistoric proportions — and put British presenter Amanda Holden at the center of the action.
The Heart Breakfast star rappelled down a 30-story building in the heart of London while reciting live all the dinosaur names she could remember.
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The unusual stunt is part of a partnership between Universal Pictures and Global, the British media and entertainment group, aimed at promoting the newest chapter in the iconic Jurassic franchise, co-produced with Amblin Entertainment.
Before the feat, Heart radio listeners were invited to guess how many dinosaur species Amanda would be able to name during her descent. The prize for the correct guess? A dinosaur-themed trip for four to an adventure park of their choice in the UK, including a two-night stay in a four-star hotel with breakfast.
Inspired by one of the most thrilling scenes in the new film — in which the protagonists attempt to escape a raging Quetzalcoatlus by rappelling down a crumbling tower — Amanda’s descent perfectly captured the adrenaline-charged atmosphere of the production.
Jurassic World Rebirth is set to be the cinematic event of the year. Directed by Colin Trevorrow and starring a stellar cast led by Scarlett Johansson, Mahershala Ali, and Jonathan Bailey, the film takes viewers back to the forbidden island where it all began. There, amidst the ruins of the original Jurassic Park research facility, a covert extraction team uncovers a terrifying truth hidden for decades.
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The film introduces never-before-seen dinosaurs on screen, along with iconic creatures that have captivated generations, such as the fearsome T. rex and cunning Velociraptors.
Source and images: Instagram @thisisheart, @noholdenback. This content was created with the help of AI and reviewed by the editorial team.
